What is the #UnstoppABLE® Campaign?

Held throughout March each year, the annual #UnstoppABLE® campaign (formerly the Paper Egg campaign) is one of Easter Seals’ signature national fundraising and awareness initiatives. The #UnstoppABLE® campaign – part of our “March is Easter Seals Month” celebrations – is a grassroots fundraising effort that brings communities together to raise funds for Canadians living with disabilities.

During the #UnstoppABLE® campaign, Easter Seals’ corporate retail partners in cities and towns all across Canada will encourage their customers to make a donation to Easter Seals at the checkout counter of participating stores. If you can’t find a participating store in your neighbourhood, you can still participate by making a donation online.

What is Easter Seals and how are the donations used?

Easter Seals is a national charity with over 100 years of community service in Canada. Since its founding in 1922, Easter Seals staff and volunteers have worked tirelessly to provide programs and services to enhance the independence, quality of life, and well-being of children, youth and adults who are living with disabilities. Funds raised through the #UnstoppABLE® campaign will enable Easter Seals to continue delivering these programs and services, such as:

Sport, recreation and leisure programming to encourage active participation and enhanced physical and mental well-being.
Incredible, life-changing fully inclusive summer camp programs.
Education, job training, employment services, and social enterprise initiatives to inspire positive and productive lives.
Scholarships and bursaries to support youth with disabilities in their pursuit of personal growth and achievement through continuous learning and higher education.
Rehabilitative and occupational therapy programs to improve life skills and optimize functional ability.
Residential and respite programs for families of children with disabilities and serious medical conditions.
The Access 2 Card Program, which promotes social inclusion through enhanced access to entertainment, cultural and recreation opportunities for people with permanent disabilities who require the aid of a support person.

Smiling boy doing a "wheelie" in his wheelchair

Frequently Asked Questions

I’m a business owner/store manager. How can I get my store involved in the #UnstoppABLE® campaign?

Our retail partners, whether independent stores or corporate-owned chains, play a critical role in the success of the #UnstoppABLE® campaign and Easter Seals’ ability to raise much-needed funds to offer programs and services for persons with disabilities, and their families.

We’re committed to supporting our partners’ efforts in every way possible – including promoting participating stores during the campaign and encouraging our supporters to patronize the store.

For information on the benefits of partnerships and how your store can become an #UnstoppABLE® partner, please contact Sheri Boucher (Manager, National Programs and Events) at partnerships@easterseals.ca.

We look forward to hearing from you!

Why is Easter Seals asking for donations at check-out registers in stores?

As a charitable organization, Easter Seals relies on donations from individual Canadians in addition to funds raised through grants and corporate partnerships. Your donation helps us provide programs and services that support the well-being and independence of Canadians living with disabilities.

We recognize and appreciate that many Canadians want to help make Canada more inclusive and accessible for people with disabilities. Making a donation at participating stores during our annual #UnstoppABLE® campaign is a convenient way for people to contribute to our important work.

Where do funds raised by the #UnstoppABLE® campaign go?

All funds raised from the #UnstoppABLE® campaign go towards enabling Easter Seals to offer vital programs, services and accessibility equipment to support children, youth and adults across Canada who are living with disabilities. A full list of the different types of programs and services offered by Easter Seals, visit our programs and services page (programs and services offered differ from province to province).

All funds remain in the province where they were raised.

What portion of funds raised actually goes to help people with disabilities?

Over 95% of funds raised through the #UnstoppABLE® campaign directly benefits people living with disabilities through Easter Seals programs and services. Less than 5% goes towards printing and distribution costs.

I’ve made a donation to the #UnstoppABLE® campaign at my local participating store. Is there anything else I can do to help?

Absolutely! After you’ve donated to the #UnstoppABLE® campaign in store, we welcome you to take a selfie at the store and post the photo on Facebook, X (formerly Twitter), or Instagram. Let your followers know you’ve just donated to Easter Seals Canada’s #UnstoppABLE® campaign and be sure to include the hashtags #UnstoppABLE and #EasterSealsCanada to help raise awareness.

Learn more about us, and our programs and services in your province.

Programs & Services Donate Online

What is the #UnstoppABLE® Campaign?

What is Easter Seals and how are the donations used?

Frequently Asked Questions

Stories and testimonials from current and former Easter Seals recipients

Donate in Store

Donate Online

National & Regional Partners